My World

This is where self-love found its voice.

About Me

The Heart Behind the Brand.

I’ve always loved seeing women feel proud of who they are. Growing up, I noticed how many struggled to accept their natural hair or dark skin because of what society told them was “beautiful.” That stayed with me. Over time, I began learning, experimenting, and sharing what I knew about natural haircare. That curiosity became Black Girl Magic Naturals a brand born out of my kitchen and heart. What started with a few handmade products turned into something bigger: a movement reminding women that their natural beauty is enough. Later, I founded Black Woman Dreams Foundation to give back in a different way by guiding young women, sharing lessons, and creating programs that help them find confidence and opportunity.

STANTONYSTUDIO

Catherine Poni Isaiah

Founder & CEO oF Black Magic Natural

What I Stand For

I wear many hats that reflect my passion and purpose. 

Entrepreneur

Founder of Black Girl Magic Naturals, creating natural haircare trusted by women across Africa and beyond.

High Quality​

Create user stories and issues, plan sprints, and distribute useful tasks across your best software team.

Influencer

I use my platforms to share honest beauty tips, stories, and lessons that inspire women to love themselves fully. 

Housing Security​

Prioritize and discuss your team’s work in full context with complete visibility and make changes for everyone.

Educator

Teaching simple routines and tutorials that help women care for and love their natural hair with confidence.

Full Support​

Improve team performance based on real-time, visual data that your team can put to use for best results.

Advocate

I speak up for women to love their natural beauty, value their voices, and feel proud of who they are.

Full Support​

Improve team performance based on real-time, visual data that your team can put to use for best results.

What inspires me

My work comes from real experiences, deep passion, and the desire to help women see themselves differently. Everything I do connects back to what shaped me and what still drives me today.

  • Seeing women struggle to love their natural hair and skin
  • The need to create beauty products that truly work for African women
  • The hope of building a community where women lift each other up

Natural beauty

I’m inspired by the confidence women find when they embrace their natural hair and skin.

Women rising

I’m driven by women who take bold steps and create their own paths for the betterment of themselves.

When Dreams Met Curls.

What began as a simple mix of oils in my kitchen turned into Black Girl Magic Naturals, a space where care, love, and natural beauty came together to create something real.

2020Founded BGM
Founded Black Girl Magic

It started as a small dream with handmade products and a big purpose, to remind women that natural beauty doesn’t need fixing.

2021University prize
University Entrepreneurship Challenge

Winning this opened my eyes to what was possible. It gave my idea its first real wings.

2022AYAN Startup Award
AYAN Startup Accelerator Award

This was proof that passion backed by persistence can create real change.

2024Stanford University Award
Stanford University Entrepreneurship Award

A moment of pride. It showed that a story born in Africa can stand tall anywhere in the world.

Life Outside Work

Away from work, I enjoy painting, photography, reading novels, writing, walking in nature, beach days, workout, and a bit of golf. These moments remind me to slow down, reflect, and stay connected to life’s simple joys.

Hitting the Mark

A quiet moment with focus and strength. The arrow reminds me that every goal needs patience, balance, and aim.

High Ropes, High Spirit

It was more than an adventure. Every climb taught me courage, trust, and how to keep moving even when it feels scary.

A Little Throwback Magic

Ever wondered how a small dream turned into all this?

See the Gallery